Marketing
Baby Boomers Traveling works with foreign operators and their staff to better understand Western tourist expectations and the particular preferences of Boomers. This translates into improved rapport with your customers, increased return business and referrals, and an improved bottom line.
Doris can also train your employees about: Understanding the Boomer Marketplace, Smartest Ways to Market to Boomers, Re-Positioning Products for Boomers, and Best Customer Service Practices.
Communications
Baby Boomers Traveling crafts marketing communications campaigns to ensure marketing materials are used in the most efficient and results-driven manner.
Product & Service Assessments
We review offerings and assess them to ensure these meet the needs of Boomers. The products or services may need to be slightly adjusted, simply repositioned in the marketplace, or require wholesale changes to suit this import group.
Speaking
Doris Gallan is an experienced public speaker at conferences, trade shows, and workshops around the country. She is regularly rated highly for her presentations about the needs of Boomers at industry events.
She can speak to your clients about: Getting The Most Out Of Their Travels, Why This Is The Best Time of Their Lives to Travel, Getting Over Their Fears of The Unknown, and a number of other topics to help you generate business.
Research
Baby Boomer Traveling provides research on a great number of travel related topics of interest to travel operators, including Boomer travel needs, industry expertise, and trends.
Social Marketing
We set up and maintain your social media networks and put your company in the cyber spotlight. 70% of Boomers consider themselves very active online and prefer receiving information in this manner. Your significant online presence is absolutely necessary!