Baby Boomers Traveling provides travel and tourism professionals with the information and materials they need to reach into the largest and richest consumer group in America – the Baby Boomer generation. The World Tourism Organization reported a healthy increase in the travel market in 2011, which certainly included those aged 48 and over. We help industry players craft strategies and materials designed to attract and retain Boomer travelers who are now child-free and have the disposable income to see the world. We provide both a range of services such as marketing plans, product assessments and research and ready to use marketing products including newsletters, booklets and post cards.
