Presentations & Articles

The Travel Institute

Capturing the Baby Boomer Travel Market †

 Available to members only, please sign in on the left. Not a member yet? Sign up now for your free, no obligation membership in Baby Boomers Traveling.


The Boomers’ Guide to Going Abroad to
Travel | Live | Give | Learn

The Boomers’ Guide to Going Abroad to Travel / Live / Give / Learn is a 126-page book “written entirely with the needs and concerns of Baby Boomers in mind.”

It was written by Boomer Doris Gallan and is filled with the exciting travel stories experienced during her trekking around the world with Baby Boomers Traveling’s co-founder, Jacob Frank. The book is jam-packed with practical tips for vacationing, living, volunteering, and studying outside the U.S.A.

Ideas, advice and tips collected from hundreds of other Boomers encountered in their travels and through the author’s website and popular social media sites are included in this one-of-a-kind publication.

Show your customers that you recognize that their needs are different than those of older or younger travelers. The book can be purchased for gifts or for resale with discounts offered for quantities.

Click to download a free excerpt from the book or purchase a print or pdf downloadable copy at:

Print versions are also available at:
     


Educational Travel Community Conference 2012

Building Better Boomer Appeal †

Understanding Needs & Recognizing Opportunities †

Educational Travel Community Conference 2011

Blogging for Travel & Tourism †

Winning the Boomer Traveler: Turning
Knowledge into Solid Boomer Business
 †

Available to members only, please sign in on the left. Not a member yet? Sign up now for your free, no obligation membership in Baby Boomers Traveling.


Huffington Post

Post50 Americans and the Quest for Meaningful Travel (Dec. 12, 2011)

Planning The Ultimate Travel Experience For Post 50s (Jan. 3, 2012)

What Boomers Absolutely Hate About Travel (& Why It’s Completely Reasonable to Do So) (Jan. 12, 2012)

What Tintin Taught Me — For Better or Worse — About Travel (Jan. 30, 2012)


Mike Marchev

10 Tips for Marketing Travel & Tourism to Baby Boomers